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Monetizing Entertainment
An Insider's Handbook for Careers in the Entertainment & Music Industry
- Editore:
Taylor & Francis Ltd
- EAN:
9781138886018
- ISBN:
1138886017
- Pagine:
- 622
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione Monetizing Entertainment
Designed to show the music industry's transition from a traditional business model to a more entrepreneurial, "do it yourself" model, Monetizing Entertainment reflects on the current state of the music business and emerging trends. Through careful observation, Larry Wacholtz examines a variety of topics within the industry, including the traditional creative music industry and its business models, the supporting industries, intellectual property rights, the creative destruction of the traditional music and entertainment industry, and the existing gap between creative artists and industry businesses.
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