How to Have Your Cake and Eat It Too

The process of designing services is very specific to each individual business. However, discovering what people actually want and value, is a universal process. This process of discovery is the subject of this book. 'How to Have Your Cake and Eat It Too' is written in the spirit of the 80-minute MBA. The perfect book for all business readers who are looking for an accessible introduction to the topic: short and concrete with tangible benefits clearly defined.