Alta reperibilità
CSR and its Internal Narrative
A History of the Pirelli Company Magazine (1950-2019)
- Editore:
Springer International Publishing
- Collana:
- Palgrave Debates In Business History
- EAN:
9783031874444
- ISBN:
3031874447
- Pagine:
- 160
- Formato:
- Hardback
- Lingua:
- Tedesco
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Libro CSR and its Internal Narrative di Ilaria Suffia
Trama libro
Corporate Social Responsibility (CSR) was coined as a term in the 1950s, although modern notions of corporate responsibility can be traced to the second half of the 19th century. This book uses internal company communications as a dataset to analyse the development of CSR over the past 70 years, making a detailed study of the Pirelli company in-house magazine, 'Fatte e Notizie' ('Facts and News'), which published between 1950 and 2019.
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