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Conflicting Accounts: The Creation and Crash of the Saatchi and Saatchi Advertising Empire
The Creation and Crash of the Saatchi Saatchi Advertising Empire
- Editore:
FIRESIDE BOOKS
- EAN:
9780684835532
- ISBN:
0684835533
- Pagine:
- 400
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione Conflicting Accounts: The Creation and Crash of the Saatchi and Saatchi Advertising Empire
Conflicting Accounts is the story of the rise, crash, and rebirth of the largest and arguably most significant advertising agency in the world -- Saatchi and Saatchi. Author Kevin Goldman, former daily advertising columnist for the Wall Street Journal, guides us through a lushly detailed account of the feats and foibles of two of the most colorful characters in the ad business: the reclusive Charles Saatchi, a renowned art collector and the creative force behind Saatchi & Saatchi; and his younger brother Maurice, the ever-so-charming rainmaker whose tony lifestyle and questionable management skills eventually led to his downfall.
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