Basic Marketing (int'l Ed)
- Editore:
Mcgraw-hill Education
- EAN:
9781259060762
- ISBN:
1259060764
- Pagine:
- 832
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione Basic Marketing (int'l Ed)
Provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. This title ntegrates the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.
Fuori catalogo - Non ordinabile
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