The 30 Day MBA in Marketing di Colin Barrow edito da Kogan Page

The 30 Day MBA in Marketing

Your Fast Track Guide to Business Success

Editore:

Kogan Page

EAN:

9780749474980

ISBN:

074947498X

Pagine:
280
Formato:
Paperback
Lingua:
Inglese
18 app bonus cultura per i nati nel 2005libro acquistabile con carta del docente
Acquistabile con il Bonus 18app o la Carta del docente

Descrizione The 30 Day MBA in Marketing

The 30 Day MBA in Marketing provides a complete marketing 'course' spanning twelve disciplinary areas, and including hot topics such as: buyer behaviour, marketing strategy, promotion and advertising, pricing, managing the marketing organization and marketing and the law. Each chapter includes at least one practical real life example to illustrate how marketing concepts apply to business decision making. Learn what they teach you on professional marketing courses and at the world's top Business Schools and why it matters to you; eliminate gaps in your marketing knowledge and take part in business decision making on an equal footing with MBA graduates or your company marketing director. The 30 Day MBA in Marketing includes detailed information on how to find and analyse market data on any business or market anywhere and online resources that enable you to test your own knowledge. It also provides an invaluable guide to finding further information and free resources on each topic covered.Online supporting resources for this book include a bonus chapter on business communication, self-test question and answers and appendices.

Fuori catalogo - Non ordinabile
€ 4.41

Recensioni degli utenti

e condividi la tua opinione con gli altri utenti