Words That Work: It's Not What You Say, It's What People Hear di Frank I. Luntz edito da HACHETTE BOOKS

Words That Work: It's Not What You Say, It's What People Hear

It's Not What You Say, It's What People Hear

EAN:

9781401309299

ISBN:

1401309291

Pagine:
324
Formato:
Paperback
Lingua:
Inglese
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Descrizione Words That Work: It's Not What You Say, It's What People Hear

Luntz offers a behind-the-scenes look at how the tactical use of words and phrases--the power of language--affects political choices, purchases, and even personal belief. A new chapter shares insight on the language of the 2008 elections.

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