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Visual Merchandising
Windows And In-store Displays For Retail
- Editore:
Laurence King Verlag GmbH
- EAN:
9781780676876
- ISBN:
1780676875
- Pagine:
- 224
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione Visual Merchandising
With a great introduction for retail students, this is a guide to all aspects of visual merchandising and covers both window dressing and in-store areas. It reveals the secrets of their toolkit and information on the use of mannequins, the technology and how to construct and source props. It also explains the psychology behind buyer behaviour.
€ 27.95
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