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A Technique for Producing Ideas (Thinking Classics)

A Technique for Producing Ideas (Thinking Classics)

di James Wood Young, James Webb Young

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Descrizione

THIS BOOK has become essential reading for anyone-whether in marketing, advertising, sales, finance, or the pure artist-who is seriously interested in the creative business of generating good ideas.It is a concise, clear, but above all practical book, and all those willing to put forth the mental energy to read, understand, and-most importantly-implement its instructions will be richly rewarded.I hope you'll find this to be an amazing gem and another appropriate inclusion in the thINKing cata-logue. I've read its words and absorbed its teachings many times and finally had the wisdom to implement its lessons.

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