Strategic Knowledge Management as a Competitive Means for Branding di Arash Najmaei edito da LAP Lambert Academic Publishing
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Strategic Knowledge Management as a Competitive Means for Branding

knowledge and brands

EAN:

9783848417155

ISBN:

3848417154

Pagine:
372
Formato:
Paperback
Lingua:
Tedesco
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Descrizione Strategic Knowledge Management as a Competitive Means for Branding

Much has been written about brands and branding. A Powerful brand is specifically important for SMEs. However, small firms do not have sufficient tools to develop strong brands. They instead have a flexible system for acquiring and utilizing knowledge. In this research we examine how these two systems i.e. strategic knowledge management system and branding interact. We develop and text a number of hypotheses using data from a survey of manufacturing firms in Malaysia.

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