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Strategic Knowledge Management as a Competitive Means for Branding
knowledge and brands
- Editore:
LAP Lambert Academic Publishing
- EAN:
9783848417155
- ISBN:
3848417154
- Pagine:
- 372
- Formato:
- Paperback
- Lingua:
- Tedesco
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Descrizione Strategic Knowledge Management as a Competitive Means for Branding
Much has been written about brands and branding. A Powerful brand is specifically important for SMEs. However, small firms do not have sufficient tools to develop strong brands. They instead have a flexible system for acquiring and utilizing knowledge. In this research we examine how these two systems i.e. strategic knowledge management system and branding interact. We develop and text a number of hypotheses using data from a survey of manufacturing firms in Malaysia.
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