Scientific communications strategy and value creation in pharmaceutical firms. Dynamics and evolutionary trends in italian market
- Editore:
Giuffrè
- Data di Pubblicazione:
- 2010
- EAN:
9788814153839
- ISBN:
8814153833
- Pagine:
- 28
Descrizione Scientific communications strategy and value creation in pharmaceutical firms. Dynamics and evolutionary trends in italian market
- Introduction
- Organizational dynamics in pharmaceutical firms
- Scientific communication
- The evolution of medical scientific information and sales force effectiveness
- Conclusion