Sales Promotion and Brand Loyalty di Jayashree Dubey, Rajnikant Patel edito da VDM Verlag Dr. Müller e.K.
Alta reperibilità

Sales Promotion and Brand Loyalty

An Indian Perspective

EAN:

9783639294774

ISBN:

3639294777

Pagine:
224
Formato:
Paperback
Lingua:
Tedesco
Acquistabile con la

Descrizione Sales Promotion and Brand Loyalty

As goes the saying 'it is a jungle out there' for there is no single or simple solution to this "maze lock" of getting your marketing mix right! Prof. Dubey & Prof. Patel have had the patience and willingness to investigate perhaps the most dynamic aspect of the marketing mix. Short term inputs, Short time for results, and yes, you got to have positive results! As a marketing and retail employee myself and later on a teacher, I find that their investigation makes for some very interesting reading and factual findings which business organizations would like to consider in taking their marketing decisions. Also this report takes us a step closer towards industry - academia relationship not seen very often these days....... Useful work! By: Prof Dr N.Chandrasekhar, Faculty Marketing & International Retail, University of Applied Sciences, Ingolstadt Bavaria, GERMANY.

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