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The Online Copywriter's Handbook
Everything You Need to Know to Write Electronic Copy That Sells
- Editore:
NTC Publishing Group,U.S.
- EAN:
9780658020995
- ISBN:
0658020994
- Pagine:
- 336
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione The Online Copywriter's Handbook
Shows you how to grab attention and drive sales with customer-focused, results-based Web copy. This book applies persuasive techniques to the interactive capabilities and unique possibilities of the Web. It includes insider tips on how to write a copy for: Websites; Home pages; Internet direct mail; Banner ads; Landing pages; and E-zines.
€ 23.39
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