Blue Ocean Strategy
How To Create Uncontested Market Space And Make The Competition Irrelevant
- Editore:
Harvard Business Review Press
- EAN:
9781591396192
- ISBN:
1591396190
- Pagine:
- 256
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione Blue Ocean Strategy
Challenges what you thought you knew about competing in the crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, the authors argue that lasting success comes from creating \'blue oceans\': untapped new market spaces ripe from growth.
Fuori catalogo - Non ordinabile
€ 25.48
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