An Essential Guide For The Whole Branding Team

Praise for previous editions of "Designing Brand Identity" (Wall Street Journal, Best-Seller, Spotlight 1/23/2011) "An inspiring and powerful toolkit."
"--The Marketer""Alina Wheeler provides a practical structure for the brand building process."
--Al Ries, coauthor, "Positioning""Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies."
--Marty Neumeier, author, "The Brand Gap""A valued reference book for all members of the branding team."
"--Communication Arts"