Marketing Strategy And Competitive Positioning
- Editore:
Pearson Education Limited
- EAN:
9780273655169
- ISBN:
0273655167
- Pagine:
- 648
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione Marketing Strategy And Competitive Positioning
"Marketing Strategy and Competitive Positioning" deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.
Fuori catalogo - Non ordinabile
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