Introduction To Consumer Behaviour
- Editore:
Juta & Company Ltd
- EAN:
9780702177941
- ISBN:
0702177946
- Pagine:
- 192
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione Introduction To Consumer Behaviour
Consumers and their behaviour is an important dynamic for any business to understand if it wishes to succeed. While providing the student with a theoretical grounding in consumer behaviour, this book moves into southern African marketing and business scenarios, and focuses on current and future issues, both nationally and internationally.
Fuori catalogo - Non ordinabile
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