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Harvard Business Review on Increasing Customer Loyalty

Harvard Business Review on Increasing Customer Loyalty

 

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Descrizione

How do you keep your customers coming back-and get them to bring others?
If you need the best practices and ideas for making your
customers loyal and profitable--but don't have time to find
them--this book is for you. Here are nine inspiring and useful
perspectives, all in one place.

This collection of HBR articles will help you:
- Turn angry customers into loyal advocates
- Get more people to recommend you
- Boost customer satisfaction by satisfying your employees
- Focus on profitable customers--whether they're loyal or not
- Invest in the right CRM technology for your business
- Mine customer data for more effective marketing
- Increase your customers' lifetime value

Dettagli del libro

  • Titolo: Harvard Business Review on Increasing Customer Loyalty
  • Prodotto da: Harvard Business Review
  • Editore: Harvard Business School Press
  • Data di Pubblicazione: April 2011
  • ISBN: 1422162524
  • ISBN-13: 9781422162521
  • Pagine: 00221
  • Reparto: Customer Relations

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