Ground Wars: Personalized Communication in Political Campaigns

"Nielsen presents a very compelling analysis of an often-neglected aspect of modern presidential campaigns. He challenges the idea that political communication must be tightly controlled and scripted, correctly arguing that personalized, labor-intensive communication prone to individual inflection and enthusiasm represents American democracy in action. "Ground Wars" is an important and timely book."--Dennis W. Johnson, author of "No Place for Amateurs: How Political Consultants Are Reshaping American Democracy"

"This is an excellent book that offers unique analysis and insights into an emerging key dimension of electoral campaigning: personalized political communication--that is, communication to voters in person either at the door or on the phone. This book contributes to political science in novel and decisive ways. "Ground Wars" is a pleasure to read."--Florence Faucher-King, Sciences Po, Paris