Festival and Special Event Management

16Festival&Special Event Management Fourth edition continues the comprehensive overview of he theory and procedures associated with festivals and special events established in previous editions. the new edition of this market-leading text introduces new developments and professional 'tools', and considers the globalization and subsequent internationalisation of event management.The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies, and the different perspectives of event management are all discussed. The edition offers students a current, relevant textbook for their study and professional reference.Features: End-of-Chapter case studies profile staged events to illustrate various concepts as presented n the text. Industry professionals present real-world examples. 'Event Profile' vignettes feature the diversity of events, the individuals who work within the industry and the process of formulating a16nd organising an event.New to This Edition: A chapter on environmental planning and events A chapter on the perspective various groups have of events Expanded content on the marketing of events Expanded content on the law and events Additional content on risk and occupational health and safety managementThe experienced authors have taught event management throughout Australia and in locations as diverse as Kuala Lumpur, Beijing, Edinburgh, Auckland and Cape Town.04PART 1: EVENT CONTEXTChapter 1: An overview of the event fieldChapter 2: Perspectives on eventsChapter 3: Event impacts and legaciesPART 2: PLANNINGChapter 4: The strategic planning functionChapter 5: Conceptualising the eventChapter 6: Project management for eventsChapter 7: Financial management and eventsChapter 8: Human resource management and eventsChapter 9: Marketing planning for eventsChapter 10: Promotion: Integrated marketing communication for eventsChapter 11: Sponsorship of eventsChapter 12: Sustainable development and eventsChapter 13: Event tourism planningPART 3: EVEN OPERATIONS AND EVALUATIONChapter 14: Staging eventsChapter 15: LogisticsChapter 16: Event evaluation and researchPART 4: LEAGAL, RISK AND OHS MANAGEMENT AND EVALUATIONChapter 17: Legal issues of event managementChapter 18: Risk managementIndex02WILLIAM O'TOOLE is the manager of Event Project Management System Pty Ltd, which acts as consultants to events in Australia, Asia, and the Pacific. He is a member of the Project Management research team at the University of Sydney and an Associate of the Australian Center for Event Management at the University of Technology in Sydney, Australia. His current research includes the adaptation of risk management models to event management.01Robert Harris, geb. 957 in Nottingham, studierte in Cambridge. Er war Reporter bei der BBC, Redakteur beim 'Observer' und Kolumnist bei der 'Sunday Times' un dem 'Daily Telegraph'. 2003 wurde er als bester Kolumnist mit dem British Press Award ausgezeichnet. Er schrieb mehrere Sachbücher, und seine Romane wurden internationale Bestseller. Robert Harris lebt mit seiner Familie in Berkshire
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