Foreword by Clayton M. Christensen
A Fortune 500 consultant's proven strategies for speeding innovation and getting to market
Innovation is a critical driver of organic growth in today's rapidly expanding markets. That's why the number one issue on most CEOs' minds is "How can we speed up our innovation process and get successful new products and services to the market more quickly?" In "Fast Innovation, business expert Michael George explains why it usually takes so long for innovations to reach the market, and why they often fail.
More important, he coaches CEOs and senior managers in proven strategies for using innovation to drive growth in shareholder value.
Readers learn how to: Achieve faster, more controllable time-to-market Generate highly differentiated products, services, or experiences Reach a deeper understanding of customer needs Create a culture that drives innovation
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