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| A clear, super quick, easy-to-understand guide for new Google AdWords users Fast access to instructions for every... In SEO & PPC: Better Together, Melanie Mitchell shows how to use search engine optimization (SEO) and pay-per-click (PPC) together to...
The promise of marketing analytics in the age of Big Data is the ability to make your marketing efforts much more targetable, trackable,... The nouveau riche. The petit bourgeouisie. The well-to. The affluent. The conspicuous consumers. The people whom we might call the...
The book is rich with useful information both for marketing professionals and for people who are simply interested in how marketing... B2B companies aren't often natural-born marketers. Marketing isn't a core competence or even a comfort zone for many of them. But with...
This is a book simplifying market. In a world of standardized products, differentiation is on the basis of your service. This book... Business Marketing How To Boot Camp: The Fast and Easy Way to Learn the Basics with 112 World Class Experts Proven Tactics, Techniques,...
How to Land a Top-Paying Bill and Account Collectors Job: Your Complete Guide to Opportunities, Resumes and Cover Letters, Interviews,... Business Marketing Magic - The Secret Weapon of Automation and Your Marketing System - And Much More - 101 World Class Expert Facts,...
Ebook Guerilla Marketing covers everything - research, preparation, action - that authors need to find their readership, catch readers'... Offers readers a system for defining their goods or services, promoting them appropriately and adjusting them to the changing terms of...
Debunks gimmicky theories of sales and marketing. Advocates a systematic approach to building brand recognition and customer loyalty. "The She Spot" offers a practical--and provocative--primer on how nonprofit and advocacy organizations can strengthen their outreach to...
"Just Good Business" shows leaders and managers how to develop a unifying strategy for guiding their corporate social responsibility... Written by two down-to-earth, experienced entrepreneurs, this work is an in-the-trenches guide to building a marketing plan that embodies...
Business webs, or "b-webs"--partner networks of producers, service providers, suppliers, infrastructure companies, and customers, all... While scores of books have promoted various Internet marketing tactics and Web site design rules, none has provided the necessary...
This is a powerful new approach to marketing that will multiply the impact of every dollar invested. Comprehensive research by Doug Hall... Take control of the software development process with this new book, a comprehensive explanation of Software Configuration Management...
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