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| Consumer behavior eBook Inglesi |
In the tradition of international bestsellers, Future Shock and Megatrends, Michael J. Saylor, CEO of MicroStrategy, brings The Mobile... The good news: America is on the brink of a new renaissance. The bad news: Many companies, the media, and even the general population...
Choreographing Empathy challenges the idea of a direct connection between the body of a dancer and that of their observer, arguing that... The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated...
This volume is a state-of-the-art survey of the psychology of reasoning, based around, and in tribute to, one of the field's most eminent... Originally published in 1951, Social Choice and Individual Values introduced “Arrow’s Impossibility Theorem” and...
For the past three decades, we have been steadily creating an extreme 'time-crunch economy' that has affected jobs, portfolios,... For the past three decades, we have been steadily creating an extreme 'time-crunch economy' that has affected jobs, portfolios,...
For mums and dads in a rush, buying convenience foods is a reality but ingredient labels often read like a complicated science... 18 easy ways to ensure consumers choose your product over the competition’sThe world of consumer business is always hit hardest...
Through the study of green, environmentally friendly consumers, this book incorporates original, groundbreaking anthropological and...
Toys - from teddy bears to Barbie dolls to train sets - define our image of childhood innocence. But the truth is that toys represent a... boo hoo is a gripping, insider's account of the rise and fall of this most controversial of internet startups - a global, online retailer...
Do you know the difference between 'Use by' and 'Best before'? Or what is meant by 'Farmhouse' or 'Home-made'? And did you know that 75%... Although studies indicate the assumption of one single European market, other research emphasizes European countries have distinct market...
Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative... 18 easy ways to ensure consumers choose your product over the competition’sThe world of consumer business is always hit hardest...
Killing Wealth, Freeing Wealth probes Bush's reckless torching and Obama's controlled burn of the great American entrepreneurial... Choreographing Empathy challenges the idea of a direct connection between the body of a dancer and that of their observer, arguing that...
This book challenges current understandings of materials and offers an alternative approach. Conneller argues that the properties of... Written explicitly for undergraduates, Re-imagining Milk demonstrates how a particular commodity can be used to illustrate ethnocentric...
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