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| Advertising & promotion eBook Inglesi |
Covering the national and international events for the US, UK, Canadian and Australian markets, the 2013 QLEEP Calendar includes the... How to Land a Top-Paying Advertising, Marketing, Promotions, Public Relations, and Sales Managers Job: Your Complete Guide to...
Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from...
Copywriting expert Garfinkel presents his carefully chosen, market-tested set of advertising headline templates that truly can make... Hidden on the Internet, scattered among billions of Web pages, are the clues to an incredible secret. For those who know the secret, the...
A revised and expanded edition of a bestselling classic--more than 90,000 copies sold of the first edition This new edition includes to... The Handbook of Research on Digital Media and Advertising: User Generated Content Consumption bridges the gap between professional and...
Shows how the placeless markets that billboards created presage the pop-ups in the ultimate placeless space, the Internet. Richly... The Media Handbook provides a practical introduction to the complete media planning and buying process. Emphasizing basic media planning...
It hasn't occurred to even the harshest critics of advertising since the 1930s to regulate advertising as extensively as its earliest... Advertising at War challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage...
The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented... John Hegarty is one of the worlds most famous advertising creatives. Packed with generous, engaging and witty advice, 'Hegarty on...
Communication is of vital importance for everyone. It is omnipresent and exerts enormous influence on the way we think and act - from... Packed with practical advice on how to create kids' brands, including more than 50 previously unpublished case studies, BRANDchild...
In 'How to Write Great Copy', Dominic Gettins divides the process of writing copy into eight practical rules which have proved successful... Private Label examines the recent international growth of private label or retail brands - and the threats posed to manufacturers by this...
Using fifty international case studies of new, iconic campaigns this book examines current and future trends in advertising and... About Face is the new ground breaking book by best-selling author Dan Hill. Based on research using facial coding, eye tracking and...
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