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Distribution Channels: Understanding and Managing Channels to Market

Distribution Channels: Understanding and Managing Channels to Market

di Julian Dent

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Descrizione

Julian Dent targets those who are involved in the marketing and distribution of products and services, whether they are working for a supplier, a customer, or another player. He provides a fast track to the issues, measures, relationships and success factors involved in bringing products and services to market. With real examples from a wide variety of situations and sectors, this book provides the commercial logic behind the key financial measures used by the different channels.
This new edition includes a complete new section on franchising and reflects the significance of the internet and e-commerce to marketing and sales activity. There is also a newly-developed suite of teaching materials that accompany the book in response to the many requests from business schools and universities.

Dettagli del libro

  • Titolo: Distribution Channels: Understanding and Managing Channels to Market
  • Autore: Julian Dent
  • Editore: Kogan Page
  • Edizione: 2
  • Data di Pubblicazione: August 2011
  • ISBN: 0749462698
  • ISBN-13: 9780749462697
  • Pagine: 00403
  • Reparto: Distribution

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