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Competitive Intelligence and Senior Management: The Best Solution to Where to Place the Office of Competitive Intelligence Is on a Par with Functions

Competitive Intelligence and Senior Management: The Best Solution to Where to Place the Office of Competitive Intelligence Is on a Par with Functions

di Joseph H. A. M. Rodenberg

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Descrizione

In the fast-paced world of international business, competitive intelligence is necessary for the daily survival of small firms and national economies alike. In "Competitive Intelligence and Senior Management," veteran consultant Joseph H. A. M. Rodenberg argues that business leaders should devote more of their time and attention to seeking out and interpreting information about competitors. This instructive volume offers tools that will help senior managers to increase their firms' competitiveness, carry out successful mergers and acquisitions, and avoid surprise attacks from corporate raiders and private equity firms.

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