The Business of Fashion: Designing, Manufacturing, and Marketing

di Leslie Davis Burns, Kathy K. Mullet, Nancy O. Bryant

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This authoritative text focuses on the organization and operation of the U.S. textiles and

fashion industry how fashion apparel and accessories are designed, manufactured,

marketed, and distributed. Since the publication of the 1st edition, the textile/apparel

industry has continued to undergo tremendous change. Quick Response strategies have

evolved into supply-chain management, Web-based business-to-business and businessto-

consumer communications and commerce have grown, and mass customization is a

reality. The 4th edition of The Business of Fashion will continue to capture the technological,

organizational, and global changes in this dynamic industry with an emphasis on

social responsibility.