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| € 33.91 Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In "Marketing... € 24.96 € 21.22 A unique exploration of children's relationships with consumer brands, this fully revised paperback edition of the bestseller is packed with...
€ 80.52 Business Week hailed it as the "bible of market chaologists". Financial Analysts Journal ranked it "among the most provocative financial... € 19.97 € 16.97 From Google to Facebook, a respected journalist delves into how a "viral loop" can make an online business a success.
€ 20.68 Combining hard science and marketing practice, Prove It Before You Promote It draws on marketing case studies and scientific evidence to... € 13.41 € 11.40 Is there a method to the madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers,"...
€ 43.28 This book gives the professional and the student a deep understanding of the functioning and management of the modern brand and contains... € 46.90 Operational excellence cannot be achieved by technology alone. An effective sales and operations planning process is essential to...
€ 33.54 Using Qualitative Research in Advertising: Strategies, Techniques and Applications is the first book to discuss both theory and application... € 64.63 Qualitative Market Research follows through a complete research project from the perspective of both user and practitioner. In this respect,...
€ 110.38 This informative guide examines the current problems in the R&D environment and demonstrates how TQ can be used to promote creativity,... € 50.39 sciences and humanities, explore such issues as the theories of Zygmunt Bauman, stereotypes in advertising and consumption as a postmodern...
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€ 158.09