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Public Relations

Too Many Geese; Too Few Swans: PR Sovereignty Held Hostage by 'Communications'
di John F. Budd - Authorhouse
€ 20.73
Too Many Geese; Too Few Swans: PR Sovereignty Held Hostage by 'Communications'
di John F. Budd - Authorhouse
€ 12.07

Very Private and Public Relations
di Jim Dunn - Thorogood
€ 18.81
In "Very Public and Private Relations," Jim Dunn takes us on a rollicking ride from poor boy growing up in a small town on the west coast of...
Public Information Officer
di Philip Politano - Pearson Prentice Hall
€ 54.91
Offering practical, proven ideas and techniques that are applicable in today's rapidly changing media environment, "Public Information...

Inside Spin: The Dark Underbelly of the PR Industry
di Bob Burton - Allen & Unwin Academic
€ 17.32
Lifting the lid on a billion-dollar industry, this is a critical expose of the tactics used by public-relations companies to court...
Media Relations: Issues and Strategies
di Jane Johnston - Allen & Unwin Academic
€ 27.27
Examining one of the most tangible and visible areas of public relations practice, this accessible study presents a range of examples, case...

Public Relations: Strategies and Tactics.
di Dennis L. Wilcox - Allyn & Bacon
€ 131.10
PR 2.0: New Media, New Tools, New Audiences
di Deirdre Breakenridge - FT Press
€ 22.63
Praise for "PR 2.0" "An 'easy read' filled with practical examples of how marketing professionals can leverage these new tools to enhance PR...

A Century of Spin: How Public Relations Became the Cutting Edge of Corporate Power
di David Miller, William Dinan - Pluto Press (UK)
€ 80.82
A history of the PR industry, and how it has shaped and corrupted politics.
A Century of Spin: How Public Relations Became the Cutting Edge of Corporate Power
di David Miller, William Dinan - Pluto Press (UK)
€ 20.67 € 17.57
A history of the PR industry, and how it has shaped and corrupted politics.

Sport Promotion and Sales Management
di Richard L. Irwin, William A. Sutton, Larry M. McCarthy - Human Kinetics Publishers
€ 71.31
"Sport Promotion and Sales Management, Second Edition," features much new material, including a greatly expanded discussion of sport...
Building Customer Relationships Through Public Relations: Industry Leaders on Creating a Reputation, Maintaining Your Brand, and Establishing Awarenes
Aspatore Books
€ 61.98
Building Customer Relationships through Public Relations is an authoritative, insiders perspective on the key strategies for creating a...

Public Relations for Asia
di Trevor Morris, Simon Goldsworthy - Palgrave MacMillan
€ 52.68
This book is an essential read for anyone interested in public relations in Asia.
Public Relations: Concepts, Practice and Critique
di Jacquie L'Etang - Sage Publications (CA)
€ 124.32
This textbook aims to introduce students to key concepts in public relations, using a wide range of interdisciplinary sources, as well as...

Public Relations: Concepts, Practice and Critique
di Jacquie L'Etang - Sage Publications (CA)
€ 51.38
This textbook aims to introduce students to key concepts in public relations, using a wide range of interdisciplinary sources, as well as...
Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation
di Leslie Gaines-Ross - John Wiley & Sons
€ 32.64 € 27.74
Best practices for protecting and repairing reputation Recent corporate crises have demonstrated that a company's reputation can be...

Becoming a Public Relations Writer: A Writing Process Workbook for the Profession
di Ronald D. Smith - Routledge
€ 71.14
Evaluating Public Relations: A Best Practice Guide to Public Relations Planning, Research and Evaluation
di Paul Noble, Tom Watson - Kogan Page
€ 32.35
Fully revised and updated, this second edition advises PR practitioners at all levels how to monitor and evaluate their campaigns as well as...

Managing Global Customers: An Integrated Approach
di George S. Yip, Audrey J. M. Bink - Oxford University Press, USA
€ 55.94
Olympic Event Organization
di Eleni Theodoraki - Butterworth-Heinemann
€ 52.50

Public Relations Practices: Managerial Case Studies and Problems
di Allen H. Center, Patrick Jackson, Stacey Smith - Pearson Prentice Hall
€ 134.66
Organizational Identity in Practice
di Rek Lerpold/Van - Routledge
€ 160.45
Exploring empirical studies and cases of organizational identity, this key book gives scholars, students and managers valuable ideas on how...

Building a Nation's Image on the World Wide Web: A Study of the Head of State Web Sites of Developing Countries
di T. Kenn Gaither, Thomas Kenneth Gaither - Cambria Press
€ 105.87
This is a rich theoretical and empirical study concerning international public relations on the web for head of state English web sites for...
Thinker, Faker, Spinner, Spy: Coporate PR and the Assault on Democracy
Pluto Press (UK)
€ 20.78
Leading writers expose the scandalous world of corporate spin and its impact on media freedom, democracy and the health of our planet

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