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| Originally published by Tarcher in 1988, "The Now Habit" has sold more than 58,000 copies, and is as relevant as ever! Author Neil Fiore... A classic since its first appearance in the 1980s, this comprehensive reference continues to be the history of the spread of new ideas, for...
At a time when millions of small businesses are flourishing, here is the optimum plan of attack for businesses that want to cash in on the... Citing examples from film, music videos, and computer games, the author explains the history and development of product placement,...
With over 100 tactics, tools, and foolproof recipes customizable for any professional service business, this new edition is powered up with... An ingredient brand is a component of a product that has its own brand identity. This book explains how ingredient branding works and how...
The Designers Guide to Marketing and Pricing answers all of the common questions asked by creatives every day. This nuts and bolts guide to... Praise for "Chaotics": "It's a simple and profoundly important fact that the practice of management needs retooling as much as our economy...
How do people decide which car to buy, which book to read, or which movie to see? Buzz. But what exactly do you do to get buzz going? Among... Based on a major new study, a revision of the leading guide to new-product development for senior management, by the inventor of its most...
Co-written by Professor Robert Cialdini, the world's most quoted expert on influence, "Yes!" presents dozens of surprising discoveries from... Marketing masters Jay Conrad Levinson and Al Lautenslager provide new marketers with the latest version of the winning 30-day plan that has...
Written by one of the leading authorities in market microstructure research, this book provides a comprehensive guide to the theoretical... This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more...
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