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Marketing - General

The New Market Wizards: Conversations with America's Top Traders
di Jack D. Schwager, Marketplace Books - John Wiley & Sons
€ 38.10 € 32.38
Praise for THE NEW MARKET WIZARDS "Jack Schwager simply writes the best books about trading I've ever read. These interviews always give me...
Dangerous Hoops: A Forensic Marketing Action Adventure
di D. Larry Crumbley, Fred H. Campbell, Thomas J. Karam - Louisiana State University Press
€ 21.58

The Growth Drivers: The Definitive Guide to Building Marketing Capabilities
di Andy Bird, Mhairi McEwan - John Wiley & Sons
€ 42.08
"The Growth Drivers" explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing...
No B.S. Grassroots Marketing
di Dan S. Kennedy - Entrepreneur Press
€ 15.17

Brilliant Marketing Plans: What to Know and Do to Make a Successful Plan
di Ian Linton - FT Press
€ 20.66
Business Networking and Sex: Not What You Think
di Ivan Misner, Hazel M. Walker, Entrepreneur Press - Entrepreneur Press
€ 18.29

Storybranding: Creating Stand-Out Brands Through the Power of Story
di Jim Signorelli - Greenleaf Book Group
€ 20.63 € 17.54
Fearless Referrals: Boost Your Confidence, Break Down Doors, and Build a Powerful Client List
di Matt Anderson - McGraw-Hill
€ 16.77

Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Busin
di Jeanne Hopkins, Jamie Turner - John Wiley & Sons
€ 20.63 € 17.54
"Go Mobile" is packed with tools, tips, and techniques that will help readersset up, launch, run, and measure mobile media campaigns.
The Handbook of Strategic Public Relations and Integrated Communications 2/E
di Clarke Caywood - McGraw-Hill
€ 51.87

The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, Linkedin, Twitter, Facebook, Email, and More
di Kipp Bodnar, Jeffrey L. Cohen - John Wiley & Sons
€ 20.63 € 17.54
Expand Your Brand: How to Supersize Any Brand Anywhere in the World
di Merrill Pereyra - Messenger Group
€ 20.03 € 17.03
"Expand Your Brand" offers invaluable knowledge and strategies to grow any business confidently and successfully. This book will assist...

The Connectors: How the World's Most Successful Businesspeople Build Relationships and Win Clients for Life
di Maribeth Kuzmeski - John Wiley & Sons
€ 15.95 € 13.56
...and the Clients Went Wild!: How Savvy Professionals Win All the Business They Want
di Maribeth Kuzmeski - John Wiley & Sons
€ 15.95 € 13.56
Combine social media with traditional marketing techniques for breakthrough results!While social media is doing much to change the marketing...

The Paypal Official Insider Guide to Selling with Social Media: Make Money Through Group Buying
di Christopher Spencer, Brian Proffitt - Peachpit Press
€ 24.56
This guide demonstrates to sellers that social media is the ideal focus and PayPal is the best tool to grow profits in today's online...
Google+ for Business: How Google's Social Network Changes Everything
di Chris Brogan - Que
€ 20.66

The Sage Handbook of Social Marketing
Sage Publications (CA)
€ 135.72
For the first time, this benchmark Handbook brings together a systematic framework and state of the art thinking to provide complete...
Positioning the Brand: An Inside-Out Approach
di Jaap Van Der Grinten, Rik Riezebos, H. J. Riezebos - Routledge
€ 48.32

The Creative Business Guide to Marketing: Selling and Branding Design, Advertising, Interactive, and Editorial Services
di Cameron S. Foote - W. W. Norton & Company
€ 36.27 € 30.83
The go-to guide on how to market a creative organization, why it is important, and what techniques work.
Loose: The Future of Business Is Letting Go
di Martin Thomas - Headline Book Publishing
€ 16.32 € 13.87

The Art of Persuasion: Winning Without Intimidation
di Bob Burg - Destiny Image
€ 13.64 € 11.59
How to master the art of positive persuasion in today's real world in order to get what you want, when you want it, and from whom you want...
The Like Economy: How Businesses Make Money with Facebook
di Brian Carter - Que
€ 20.66

Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition
di John Morgan - John Wiley & Sons
€ 20.63 € 17.54

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