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€ 45.07 This book is the first comprehensive textbook on political marketing. Drawing on the latest theoretical work and applying it to a wide... € 20.99 € 17.84 Praise for "Chaotics": "It's a simple and profoundly important fact that the practice of management needs retooling as much as our economy...
€ 8.46 This sales and marketing resource offers a plan for connecting with customers, bosses, employees, children, and anyone with whom the reader... € 20.31
€ 21.17 A veteran business strategist defines the key ingredients that go into passion brands--brands that people recommend to friends... € 19.17 8 POWERFUL WAYS TO INSPIRE TODAY'S TOUGH CUSTOMERS IN TOUGH TIMES AND MAKE THEM STICK! "With Jim Champy's well-proven gift for keen...
€ 25.18 This remarkable book is packed with business-to-business marketing secrets, tips, checklists, how-to guides, and guerrilla marketing tactics... € 23.29 € 19.80
€ 20.84 € 17.71 Marketing has undergone a cataclysmic shift. Blogs, comment sites, and social networks have given your audience unprecedented power in their... € 61.51 Adopted internationally by business schools, MBA programs, and marketing practitioners, "The New Strategic Brand Management" is the...
€ 19.34 € 16.44 Unveiling a remarkable combination of the latest brain research and revolutionary marketing practices, authors Patrick Renvoise and... € 20.07 Business strategist Newlin provides an insider's view of how consumers' needs and wants are researched and identified at the manufacturing...
€ 14.16 Consumers buy products for two reasons--the rational reason and the real reason. Hot Button Marketing shows marketers and sales people how... € 20.22 Make More Money in Less TimeYou're wasting your time if you're trying to attract customers beyond a 10-minutedrive of your business? Not...
€ 40.79 In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned... € 35.79 "The last decade of the 20th century witnessed the emergence of an all-pervasive global information infrastructure, commonly referred to as...
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€ 689.55
€ 10.70 € 9.09
€ 17.27 € 14.68![Bookkeeping Kit for Dummies [With CDROM]](http://img3.libreriauniversitaria.it/BUS/100/645/9781118116456.jpg "Bookkeeping Kit for Dummies [With CDROM]")
€ 28.80 € 24.48
€ 32.74
€ 17.29 € 14.70