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| € 39.95 The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and... € 68.71 A broad general introduction to all essential aspects of logistics and supply chain management, set within the wider business context. The...
€ 28.89 This book is designed as a short primer for the executive who wishes to learn some- thing about marketing to be able to succeed in his or... € 18.41 € 15.65 Intimately affecting the lives of everyone on the planet, retail is the world's largest business. But what does it take to be truely...
€ 56.10 € 50.49 Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or... € 51.54
€ 54.27 Previous ed.: Basingstoke: Macmillan Business, 1996. € 42.03 The media increasingly refers to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football...
€ 128.27 € 109.03 Marketing Planning for Life Science Companies describes a new and practical approach to planning for pharmaceutical, biotech, and other life... € 14.77 Underation creates an easy, seven-step plan that reveals how to use trade show sales and marketing to make money for businesses of all...
€ 27.68 Riesco describes the most effective methods for getting more people into restaurants. He discusses how to keep customers happy, what types... € 39.88 Zara is the best known Spanish brand at an international level, and is listed among the hundred most valuable companies in the world. This...
€ 226.34 Add colorful graphics to your printed or electronic communication with this collection of water-related photos and illustrations. You get... € 32.86 € 27.93 Do your salespeople feel under extreme pressure to retain accounts or gain new business at any cost? If so, you may be leaving big money on...
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