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€ 37.04 Drawing from successful examples of customer equity in a variety of industries, the authors provide a unifying framework and practical tools... € 20.03 Full of leading-edge thinking, insight, and advice, this title was winner of the Global Business Book Award. Christensen shows managers the...
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€ 37.23 Leverage people, processes, activities, information, and technologies to... Acquire new, more profitable customers Build long-term customer... € 83.03 This guide provides a template for integrating Voice Of The Customer into the fuzzy front end of the commercialization process. It explores...
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