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| Corporate & Business History - General |
€ 12.34 € 10.49 In this bestselling book, the cofounder of Hewlett-Packard, one of the world's leading technology corporations, tells the story of the... € 33.98 € 28.88 Many breakthrough products have come from the same source: consumer goods giant Procter & Gamble. "Rising Tide" chronicles this company's...
€ 42.61 In this valuable history of the 19th century, historian Gura chronicles the career of C.F. Martin, from his humble start as an importer and... € 13.00 € 11.05 The "New York Times" bestseller that blew the lid off the fast food industry--exposing how they've malled our landscapes, widened the gap...
€ 14.35 € 12.20 Wealthy, powerful, and potentially dangerous, hedge fund moguls have become the It Boys of 21st-century capitalism. Drawing on his... € 28.31 In the highly anticipated follow-up to his first bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the...
€ 13.36 € 11.36 McDonald, a former vice president at Lehman Brothers, offers an intimate look inside the mad house that Lehman became, and shows beyond a... € 15.88
€ 15.41 € 13.10 "Barbarians at the Gate" is the classic account of the defining takeover in Wall Street merger history. The authors' gripping record of the... € 21.74 € 18.48 This smart, sexy business book examines the world's seemingly insatiable appetite for luxury goods by telling the behind-the-scenes tale of...
€ 13.69 € 11.64 "Sneaker Wars" presents the fascinating story of the enemy brothers behind two leading sports brands, Adidas and Puma, whose rivalry shaped... € 12.76 € 10.85 Moscow-born Sergey Brin and Midwest-born Larry Page dropped out of graduate school at Stanford University to, in their own words, "change...
€ 15.63 € 13.29 An extraordinary expos by one of America's young radical journalists, this is the dark story of the rise of a powerful mercenary army,... € 17.44 A sociotechnical study of production contingencies in the United Kingdom's Trident submarine and missile system.
€ 11.78 € 10.01 Tech-savvy writer Levy takes readers step by step through the research, development, and ultimate domination of the Apple iPod--todays... € 20.78 Verklin and Kanner expose the inner workings of the media, marketing, and advertising industries and reveal how a few powerful ad-buying...
€ 13.45 € 11.43 Drawing on unprecedented interviews with former Wal-Mart executives and a wealth of staggering data--including facts such as this: Americans... € 20.71 "Keen insight on the transformational power of Starbucks."-Dr. Jackie Freiberg, bestselling coauthor, "Guts!" and "Nuts!" "Practical, proven...
€ 38.84 The ideal book for the collector and enthusiast. Includes material from the Steiff archives. € 20.50 A veteran author and branding expert shows readers how to leverage the power of branding and make the leap from strategy to execution. After...
€ 14.24 € 12.10 "The Real Thing is a portrait of America's most famous product and the people who transformed it from mere soft drink to symbol of freedom.... € 18.11 "The Carlyle Group is a distressing example of the way Washington, D.C., works. The Iron Triangle gives you an insider's perspective on this...
€ 24.85 Praise for America's Corner Store "Who would have thought the story of a drugstore chain could encompass so much vital and fascinating... € 21.23 € 18.05 "Apple Confidential" examines the tumultuous history of America's best-known Silicon Valley start-up--from its legendary founding almost 30...
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Carrello
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€ 91.45
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