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| Consumer Behavior - General |
€ 19.02 € 16.17 A bright, ironic, funny, and shrewd portrait of the mall--America's gift to personal consumption--is an example of commercial and social... € 18.77 € 15.95 The super-rich are spending unprecedented millions on personal luxuries. Cars, homes, boats, planes ... they fork out $100 million for a...
€ 84.44 Expanded and updated from the successful first edition, Ads, Fads, and Consumer Culture, Second Edition looks at marketing strategies, sex... € 40.25 This special issue is on the timely topic of "Consumers in Cyberspace." Due to its concentration in focus, it is intended to contribute in a...
€ 126.05 Regulation and Consumer Protection, 4e is intended to document the scope and coverage of regulation and consumer protection in the United... € 88.15 "Consumer Education & Economics" is a comprehensive consumer education program covering three broad areas: understanding our economy,...
€ 44.20 Named one of "Newsweek's" "100 Cultural Elite, " Twitchell takes on America'smost pervasive new religion: luxury spending. € 231.86 An electronic calculator used to solve problems related to planning for college, retirement, savings, loans, and interest. There are...
€ 40.66 Avoid potential marketing disasters by successfully interpreting consumer response with Beyond Listeningand turn your knowledge into strong... € 1299.11 This set reprints key writings on different aspects of consumer psychology, through theoretical to empirical work. New introductions guide...
€ 17.86 Decision-making can be difficult and often results in necessary trade-offs, e.g., safety versus price in the purchasing of an automobile.... € 60.04 This book is made up of short, medium, and long decision oriented and analytical cases that help explain consumer behavior. Most cases...
€ 58.13 Communicating Family and Consumer Sciences is designed for professionals who will be communicating with students or clients in both formal... € 106.57 A marketer's call for a more responsive approach to customers, as the only real way for corporations to grow their bottom lines.
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![Skills for Consumer Success [With CDROM]](http://img3.libreriauniversitaria.it/BUS/100/864/9780538438643.jpg "Skills for Consumer Success [With CDROM]")
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€ 158.09
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