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| € 26.15 An essential introduction to the field for all students in advertising, communications, marketing, and allied fields, and an invaluable... € 40.98 The Discourse of Advertising explores the language of contemporary advertising. Cook argues that advertisements are always in complex...
€ 48.62 This book examines product placement, related media marketing strategies, and their impacts upon consumers. The contributors are national... € 14.02 "One of the most important communication books I've ever read. I highly recommend it!"--Spencer Johnson, author of "Who Moved My Cheese?"...
€ 30.90 "If the images don't inspire you to think differently, there probably isn't much that will."--Dynamic Graphics Twenty years ago an... € 22.40 A creative and authoritative book that shows how the world's most successful companies integrate the senses--touch, taste, smell, sight and...
€ 15.12 At last, guerrilla marketing guru Jay Conrad Levinson applies his proven guerrilla philosophy to advertising, the most elusive, seductive,... € 25.79 € 21.92 A look into what lies behind great ideas and brilliant advertising, told by one of the industry's leading players.
€ 17.37 € 14.76 How to Get Ideas shows you - no matter your age or skill, your job or training - how to come up with more ideas, faster and easier. First,... € 22.86 € 19.43 Faced with crowded markets, flat growth and growing consumer cynicism, brand marketers are looking for ways to deepen the emotional...
€ 24.26 € 20.62 From the worldwide CEO of Saatchi & Saatchi comes an entertaining, elucidating, and inspiring vision of the rejuvenation of brands through... € 38.82 This is the history of advertising in motion pictures from the slide ads of the 1890s to the common practice of product placement in the...
€ 25.60 A brand's meaning--how it resonates in the public heart and mind--is a company's most valuable competitive advantage. Yet, few companies... € 13.87 A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and...
€ 12.61 € 10.72
€ 16.84 € 14.31 In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the...
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€ 17.27 € 14.68![Bookkeeping Kit for Dummies [With CDROM]](http://img3.libreriauniversitaria.it/BUS/100/645/9781118116456.jpg "Bookkeeping Kit for Dummies [With CDROM]")
€ 28.80 € 24.48
€ 32.74
€ 17.29 € 14.70