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| € 23.72 In the third edition of Provocateur, sociologist Anthony Cortese offers an in-depth critical analysis of modern advertising perhaps the most... € 33.28 € 28.29 "Adland" is a ground-breaking examination of modern advertising, from its origins in the 19th century to the evolution of the current...
€ 18.92 € 16.08 A fun and authoritative guide to writing masterful copy Great copy is the heart and soul of the advertising business, whether it's for... € 26.03 € 22.13 This gorgeously illustrated book is a rich source of ideas and inspiration for anyone wishing to make a statement with their business card.
€ 8.36 € 7.11 It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the talented and... € 15.99 € 13.59 Smart and accessible, "The Laws of Branding" is the definitive text on branding, pairing anecdotes from some of the best brands in the...
€ 20.99 Two marketing gurus reveal a new development in marketing: today's brands are built with publicity, not advertising. This book shows why... € 25.84 Nominated for the FNAC-Arthur Andersen Trophy for Best Business Book of the Year.
€ 23.57 American advertisements have become perhaps the most pervasive social icons in the modern world. This book traces their rise against a... € 23.31 € 19.81 A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."...
€ 22.21 € 18.88 Leadership-transition guru Watkins shows how to survive and thrive in all the major transitions one may face during a career, including... € 21.03 € 17.88 Advertising is an established and ever-present force and yet just how it works continues to be something of a mystery. From an industry...
€ 25.14 € 21.37 EATING THE BIG FISH: How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and ExpandedThe second edition of the... € 19.10 Blending whip-smart analysis with colorful reportage and humor, Conley distinguishes what is true and useful about branding as a business...
€ 18.24 € 15.50 Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, renowned... € 24.94 Kellogg on Advertising & Media Marketing faces serious and disruptive changes, including the loss of mass audiences, the decline of...
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Carrello
€ 689.55
€ 10.70 € 9.09
€ 17.27 € 14.68![Bookkeeping Kit for Dummies [With CDROM]](http://img3.libreriauniversitaria.it/BUS/100/645/9781118116456.jpg "Bookkeeping Kit for Dummies [With CDROM]")
€ 28.80 € 24.48
€ 32.74
€ 17.29 € 14.70