Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

di W. Chan Kim, Renee Mauborgne

Prezzo: € 24.18

Promozione: questo prodotto ha diritto alla spedizione gratuita (Leggi i dettagli)

Normalmente disponibile in 6/7 giorni lavorativi

Spedizione gratuita sopra i 19€

Descrizione

In a book that challenges the typical entrepreneurial strategy, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans": untapped new market spaces ripe for growth.

Dettagli del libro

Titolo: Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
Autori: W. Chan Kim, Renee Mauborgne
Editore: Gildan Media Corporation
Data di Pubblicazione: October 2006
ISBN: 1596590688
ISBN-13: 9781596590687
Reparto: Strategic Planning

Acquistali insieme:

Gli utenti che comprano Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant acquistano anche Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant di W. Chan Kim € 21.25