Aerospace Marketing Management: Manufacturers * OEM * Airlines * Airports * Satellites * Launchers

di Philippe Malaval, Christophe Binaroya, Christophe Benaroya

Prezzo: € 231.32
Nostro prezzo: € 196.62
Risparmi: € 34.70 (15%)

Promozione: questo prodotto ha diritto alla spedizione gratuita (Leggi i dettagli)

Disponibilità immediata

Spedizione gratuita sopra i 19€

Descrizione

Aerospace Marketing Management is a marketing manual devoted to:

-the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines,
-the space sector: suppliers, integrators, and service providers. It presents the essentials of marketing from basic concepts such as segmentation, positioning and the marketing plan, to the product policy, pricing, distribution and communication. This book also includes specific chapters on project marketing, brand policy, gaining loyalty through maintenance and training, compensation, and alliance strategies. The different chapters show the new changes due to Internet:

-e-procurement for the purchase strategy,
-interactive communication with websites,
-e-ticketing for the airlines to reach final consumers.

Dettagli del libro

Titolo: Aerospace Marketing Management: Manufacturers * OEM * Airlines * Airports * Satellites * Launchers
Autori: Philippe Malaval, Christophe Binaroya, Christophe Benaroya
Editore: Springer
Data di Pubblicazione: May 2003
ISBN: 1402071515
ISBN-13: 9781402071515
Pagine: 00578
Reparto: Aeronautics & Astronautics

Acquistali insieme:

Gli utenti che comprano Aerospace Marketing Management: Manufacturers * OEM * Airlines * Airports * Satellites * Launchers acquistano anche Decisori (razionali) interagenti. Una introduzione alla teoria dei giochi di Fioravante Patrone € 20.00